Cadbury Schweppes

Media Giants gleefully responded to Cadbury's brief to sweeten up the Cadbury website. We looked after the 'Sweet Talk' pages, inviting readers to respond to our weird games and strange quizzes. Working from Media Giants HQ, Dr Sweet Talk offered charming advice to those with a sticky etiquette dilemma.

We also managed the dramatically growing number of competition entries (there was a basket of chocolates for each winner...).