Michael Roberts
Since starting at The Sun newspaper in Melbourne as a cadet journalist in 1982, Michael has developed a media career that has taken him in many different directions (confusingly, often at the same time). He's covered State and Federal elections for daily newspapers, been a satirical columnist for major metro newspapers, contributed to dozens of magazines and websites, served as a media adviser to two Victorian Premiers, written or edited many top-selling non-fiction books and worked on TV shows, radio programs and videos. He's also edited or published more than 100 magazines, and has developed membership and marketing campaigns for AFL football clubs.
Today he brings all that experience to Media Giants, the company he co-founded. Michael has a hands-on role in all aspects of Media Giants' operations, especially project management and new business development.
Outside of Giant life, Michael is a highly regarded non-fiction author, having written or edited more than a dozen books - the most recent of which was the best-selling Great Australian Sporting Moments. He thinks TV has never improved on 1960s classic Get Smart, and has a scary knowledge of bad 1970s pop music. He still believes his life's high water mark was being interviewed by footballing legend Jack Dyer on World of Sport as a 13-year-old - and being called 'Robert' throughout the entire interview.
