The following are articles about the importance of original content on the web from leading analysts and Internet gurus. Click on the links for the full stories.
| Content is the key to survival From The Guardian By Trevor Clawson "To make an analogy with a far older yet no less troubled medium, it is like broadcasters suddenly forgetting about programming, sacking all their production staff and relying on repeats in a bid to cut costs and make it into profit..." |
| Forget the box - content is the key From The Age By Douglas Rushkoff "Figure out what kinds of online content and activities people would enjoy so much that they would accept no substitutes. This doesn’t mean the best, weirdest, or most advanced technologies - someone can always copy a technique or gizmo. It means coming up with ideas, a world view, characters or unique insights..." |